In Addis Ababa, every street is alive with stories. Kids race the wind on their skateboards, laughter echoing between the buildings. Young dreamers move with confidence, shaping tomorrow. The elders carry the city’s memories in their steps.
The Lion of Judah is a national symbol of Ethiopia, representing its imperial heritage and strength, and was the title held by every Ethiopian emperor.
Heart of the City
Creative Director, Samuel Tsegaye Visuals